DIGITAL MARKETING IS THE COMPONENT OF MARKETING THAT UTILIZES INTERNET AND ONLINE BASED DIGITAL TECHNOLOGIES SUCH AS DESKTOP COMPUTERS,MOBILE PHONES AND OTHER DIGITAL MEDIA AND PLATFORMS TO PROMOTE PRODUCTS AND SERVICES
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Content marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings and generating audience interest. Businesses use content marketing to nurture leads and enable sales by using site analytics, keyword research and targeted strategy recommendations.
WordPress is an open source Content Management System (CMS), which allows the users to build dynamic websites and blogs. WordPress is the most popular blogging system on the web and allows updating, customizing and managing the website from its back-end CMS and components.