CONTENT MARKETING
Content marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings and generating audience interest. Businesses use content marketing to nurture leads and enable sales by using site analytics, keyword research and targeted strategy recommendations.
Why is a content marketing strategy important?
Creating a strategy that’s suited to your specific business and target audience is how you stay true to your brand and make marketing materials as effective as possible. It’s important to evaluate every asset for the value it adds to the strategy as a whole, and
then make adjustments as needed. A 360-degree content marketing strategy educates customers, nurtures prospects and closes sales.
Steps of Content Marketing
Set Your Mission and Your Goals.
Establish Your KPIs.
Know Your Audience.
Assess Your Current Position.
Figure Out the Best Content Channels.
Decide on Content Types.
Identify and Allocate Resources.
Create a Content Calendar.
A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.
Why content marketing?
OK. Content marketing is popular. Lots of businesses use it, and they’ve used it for hundreds of years.
But is content marketing right for your business?
Just because content marketing worked for early adopters, that doesn’t mean it’s going to work for your modern-day business. And just because massive B2B and B2C businesses use it today also, that doesn’t mean that it’s right for you.
To find out, let’s take a look at some recent and relevant content marketing data.
In the end, we’ll try to answer the question two questions: Is content marketing right for you? And should you invest bandwidth and budget into it?
Let’s start with the fact that the top priority for B2C content creators is to create more engaging content. Next in line is a desire to understand what kind of content is effective and what isn’t.
What is content marketing?
Content marketing shares informative content that is relevant, interesting, and useful to your target audience.
There are four forms of content:
- Written word
- Audio
- Video
- Images
We mainly talk about writing, audio, and video here on Copyblogger, so we’ll go through each of those different kinds of content later in this post.
The most important thing to remember is that it’s your job to be useful. There’s no point in creating any content if your audience doesn’t get any value from it.
Your goal is to help them, to improve their quality of life, and establish yourself as a thought leader — someone they can trust to guide them through the challenges they’re facing as it relates to your area of expertise.
Content marketing is one the best ways to do that.